Growth Marketing

• Develop and implement lead generation strategies to drive customer acquisition for our software products and services.

• Execute lead nurturing campaigns to guide prospects through the sales funnel.

Content Marketing

• Lead content creation efforts in liaison with product, sales, consulting team, ensuring high-quality and engaging materials.

• Oversee social media strategy, managing platforms for optimal brand visibility and positioning.

• Craft compelling copy for marketing collateral, website, and other communication channels.

• Contribute to ideation and planning of PR related activities.

Product Marketing

• Lead cross-functional planning and execution of product/feature releases in close coordination with Product and Sales teams.

Strategy and Planning

• Proactively pull in senior leadership team members to define and develop a holistic marketing strategy aligned with overall business objectives.

• Collaborate across teams to ensure marketing efforts align with product development progress and sales goals.

• Monitor and analyze marketing performance metrics to optimize strategies.

Key Requirements

• Proven experience in a marketing leadership role, preferably in a startup environment selling B2B solutions in Japan as well as other regions.

• Strong understanding of growth marketing, demand generation, content marketing.

• Understanding of storytelling in a B2B context and copywriting skills.

• Proficiency in English and Japanese is a significant advantage.

• Excellent problem-solving skills and ability to think strategically.

Multicultural Proficiency

• As our business serves clients globally, the candidate must be multicultural.

• Proficiency in both English and Japanese is highly desirable for effective communication.

Autonomous Leadership

• Take ownership of marketing initiatives and drive them independently on a daily basis.

• Adapt quickly to the changing needs of the business and market dynamics, proactively engage with stakeholders to update and adjust strategies and tactics.

Communication and Teamwork

• Collaborate effectively with internal teams to ensure seamless execution of marketing plans.

• Demonstrate excellent communication skills to convey complex ideas and strategies.