In today’s competitive job market, sourcing and attracting top talent has become a top priority for organizations worldwide. With the rise of Millennials and Generation Z in the workforce, recruiters face the challenge of finding the right candidates who possess the necessary skills and align with their company culture. To address these challenges, it is crucial to develop a robust global talent acquisition strategy that includes efficient candidate sourcing techniques. In this article, we will explore the essential tips and strategies to optimize your candidate sourcing process and attract the perfect candidates for your organization.

Understanding Candidate Sourcing

Candidate sourcing is the process of searching for, identifying, and engaging with potential candidates for current or future job openings. While sourcing is just one aspect of the overall recruitment process, it plays a vital role in identifying qualified candidates who can meet the organization’s hiring needs. According to LinkedIn, 90% of people are open to learning more about new opportunities, highlighting the importance of proactive sourcing to tap into this pool of potential talent.

Key Challenges in Candidate Sourcing

Before diving into the strategies, it’s crucial to understand the challenges faced by sourcers and recruiters in candidate sourcing. Some of the common challenges include:

  1. Lack of candidate awareness: Candidates may not have a clear understanding of the job requirements, resulting in a mismatch between their skills and the organization’s needs.
  2. Low quantity or quality of applicants: Sourcing talented candidates can be challenging, especially when there is a limited pool of qualified individuals or a lack of interest in the position.
  3. Difficulty in contacting candidates: Reaching out to potential candidates and establishing communication can be time-consuming and challenging, leading to delays in the recruitment process.
  4. Competition from other companies: With organizations vying for the same pool of talent, recruiters face intense competition, making it essential to stand out and attract candidates effectively.
  5. Identifying effective sourcing channels: Determining the most effective platforms and job boards for sourcing candidates can be daunting, with an overwhelming number of options available.
  6. Managing the recruitment pipeline: Efficiently managing the recruitment pipeline, from initial sourcing to final selection, can be complex and time-consuming.
  7. Lack of time and lengthy time-to-hire: Recruiters often struggle with time constraints, resulting in lengthy recruitment cycles and delayed hiring decisions.
  8. Inadequate metrics measurement: Failing to measure and analyze the right metrics can hinder the ability to assess the effectiveness of the sourcing strategy and make data-driven improvements.

Now that we have identified the key challenges, let’s explore 12 effective strategies to optimize your global talent acquisition and enhance your candidate sourcing efforts.

1. Develop a Strategic Workforce Plan

Before embarking on your candidate sourcing journey, it is crucial to have a strategic workforce plan in place. This plan should align with your organization’s goals and objectives and identify the skills and qualities required in potential candidates. By understanding your company’s future expansion plans and anticipated skills gaps, you can develop a proactive strategy to attract and retain international talent or target new locations to fulfill specific business needs. A strategic workforce plan helps you anticipate changes, upskill your current workforce, and ensure a continuous pipeline of talent.

When creating your plan, consider the following questions:

  • What are your company’s goals and expansion plans?
  • Do you have any existing or anticipated skills gaps?
  • What are the specific qualities and skills required in potential candidates?
  • How can you develop and upskill your current workforce to bridge these gaps?

By answering these questions, you can develop an effective global talent acquisition strategy that aligns with your organization’s goals and future needs.

2. Understand Regional Job Markets

To effectively source candidates globally, it is essential to familiarize yourself with the regional job markets in different locations. Each market may have unique characteristics, including skills availability, local labor laws, cultural nuances, and preferred recruitment methods. Networking with local recruiters and understanding the local realities can help you navigate these markets effectively.

When sourcing candidates from different countries, consider the following:

  • Gain insights into local hiring processes and customs to ensure you approach candidates appropriately.
  • Clearly define job descriptions and qualifications to attract the right candidates.
  • Understand the benefits and expectations that candidates in each market value.
  • Explore specific hiring strategies for different countries to adapt to local norms and practices.

By taking the time to understand regional job markets, you can tailor your sourcing approach and increase your chances of attracting top talent from diverse locations.

3. Build a Strong Employee Value Proposition (EVP)

In a competitive talent market, it is essential to build a compelling Employee Value Proposition (EVP) to attract potential candidates. An EVP highlights the unique benefits, opportunities, and culture your organization offers to employees. By tailoring your EVP to specific regions or candidate personas, you can effectively communicate the advantages of working for your company and differentiate yourself from competitors.

When developing your EVP, consider the following:

  • Identify the needs and aspirations of potential candidates in each region.
  • Offer personalized value propositions that address their specific desires and expectations.
  • Highlight unique aspects of your organization, such as growth opportunities, work-life balance, or impactful projects.
  • Showcase testimonials or success stories from current employees to build credibility.

A well-crafted EVP can help you attract and engage candidates who align with your company culture and values, increasing the likelihood of successful hires.

4. Customize Your Outreach Strategy

To maximize the effectiveness of your candidate sourcing efforts, it is crucial to tailor your outreach strategy to each region or target audience. Different markets may respond better to specific communication channels or recruitment methods. By understanding the preferences and habits of potential candidates, you can optimize your outreach and increase response rates.

Consider the following when customizing your outreach strategy:

  • Research the preferred communication channels in each region, such as LinkedIn, job boards, or social media platforms.
  • Adapt your messaging and content to resonate with the local audience.
  • Leverage technology tools like AI chatbots and automated communications to streamline candidate engagement.
  • Monitor the effectiveness of your outreach messages and refine your approach based on response rates.

By customizing your outreach strategy, you can enhance candidate engagement and attract a higher quality of candidates.

5. Leverage the Power of Employee Referrals

Employee referrals are a valuable source of high-quality candidates. Encourage your employees to refer potential candidates who align with your organization’s requirements. Referrals can lead to faster hiring, better cultural fit, and increased retention rates. Consider implementing an employee referral program to incentivize employees to refer qualified candidates.

When leveraging employee referrals, keep the following in mind:

  • Clearly communicate your referral program to employees, highlighting the benefits and incentives.
  • Provide employees with the necessary tools and resources to make referrals easily.
  • Regularly recognize and reward employees for successful referrals.
  • Monitor the impact of employee referrals on your recruitment efforts and adjust your program accordingly.

By tapping into your employees’ networks, you can access a wider pool of qualified candidates and benefit from their recommendations.

6. Develop a Robust Sourcing Pipeline

One of the keys to successful candidate sourcing is building and maintaining a robust sourcing pipeline. This pipeline should include a mix of passive candidates and previous applicants who may be interested in future opportunities. By proactively sourcing and engaging with potential candidates, you can reduce time-to-hire and ensure a steady flow of qualified talent.

Consider the following when developing your sourcing pipeline:

  • Capture and organize candidate data in an applicant tracking system (ATS) or candidate relationship management system (CRM).
  • Continuously nurture relationships with passive candidates who may not be ready to make a move at the moment.
  • Leverage your previous applicant pool and engage with candidates who expressed interest in your organization.
  • Regularly update your sourcing pipeline with new candidates and maintain communication with existing contacts.

By building a strong sourcing pipeline, you can tap into a diverse pool of talent and expedite the hiring process when new opportunities arise.

7. Expand Your Search Horizons

To reach a wider pool of candidates, it’s crucial to expand your search beyond traditional methods. Relying solely on job boards and social media platforms may limit your reach. Explore alternative avenues and niche platforms where your target audience may be active.

Consider the following strategies to expand your search:

  • Look beyond generic job titles and use specific keywords to uncover hidden talent.
  • Explore industry-specific platforms, forums, and communities where professionals gather.
  • Attend industry conferences, events, and networking sessions to connect with potential candidates.
  • Engage with professional organizations and associations to access specialized talent pools.

By thinking outside the box and broadening your search horizons, you can discover untapped talent and gain a competitive edge.

8. Embrace Technology and AI in Sourcing

Technology, including artificial intelligence (AI), can significantly enhance your candidate sourcing efforts. Automated sourcing tools can streamline the process of finding and evaluating candidates, saving time and improving accuracy.

Consider the following technology-driven sourcing practices:

  • Utilize AI-powered sourcing platforms that automate candidate search and engagement.
  • Leverage machine learning algorithms to identify patterns and recommend candidates who match job requirements.
  • Implement applicant tracking systems (ATS) or CRM systems to efficiently manage candidate data and streamline communication.
  • Use AI chatbots for initial candidate interactions and screening processes.

By embracing technology and AI, you can optimize your sourcing workflow, increase efficiency, and improve the overall quality of candidate sourcing.

9. Measure and Analyze Sourcing Metrics

To gauge the effectiveness of your sourcing strategy, it is crucial to measure and analyze key metrics. By tracking and analyzing data, you can identify areas for improvement, optimize your processes, and make data-driven decisions.

Consider the following metrics to measure in your sourcing process:

  • Response rates: Measure the number of messages or communication attempts required to elicit a response from candidates.
  • Time to nurture: Track the time it takes to engage and nurture candidates before they apply or express interest.
  • Time to hire: Measure the duration from initial interview to final hiring decision for sourced candidates.
  • Candidate quality: Compare the quality of sourced candidates with general applicants.
  • Sourcing channel effectiveness: Evaluate the performance of different sourcing channels and platforms.
  • Referral impact: Monitor the number and quality of candidates referred by employees.

By regularly analyzing these metrics, you can optimize your sourcing strategy, identify areas for improvement, and make informed decisions to enhance your talent acquisition efforts.

10. Build an Inclusive Company Culture

Creating an inclusive company culture is essential to attract and retain top talent, regardless of their background or location. An inclusive culture promotes diversity, fosters collaboration, and empowers employees to thrive and contribute their best work. By actively cultivating an inclusive environment, you can appeal to a broader range of candidates and create a positive employer brand.

Consider the following strategies to build an inclusive company culture:

  • Develop diversity and inclusion programs that celebrate and embrace differences.
  • Provide cultural awareness training to employees to foster understanding and promote inclusivity.
  • Establish employee resource groups or affinity networks to support underrepresented groups.
  • Regularly assess company policies and practices for potential biases and take corrective actions.

By prioritizing an inclusive culture, you can attract diverse talent and create an environment where all employees feel valued and engaged.

11. Keep It Personal: Engage with Candidates

Effective candidate sourcing goes beyond simply identifying potential candidates; it involves building meaningful connections and engaging with them. Personalized and targeted communication can significantly increase response rates and foster a positive candidate experience.

Consider the following engagement strategies:

  • Tailor your outreach messages to each candidate, highlighting their unique skills and qualifications.
  • Leverage technology tools to automate personalized communications and follow-ups.
  • Be responsive and timely in your communication, addressing candidate inquiries and concerns promptly.
  • Provide relevant and engaging content that showcases your company culture and values.

By keeping the candidate experience at the forefront and engaging with candidates personally, you can build strong relationships and increase the likelihood of successful hires.

12. Continuously Adapt and Improve

Lastly, it is crucial to continuously adapt and improve your candidate sourcing strategy. The recruitment landscape is constantly evolving, and what works today may not be effective tomorrow. Regularly review and assess your processes, experiment with new sourcing techniques, and stay informed about industry trends and best practices.

Consider the following strategies to continuously improve your sourcing efforts:

  • Stay updated on emerging technologies and tools in the recruitment industry.
  • Seek feedback from candidates and hiring managers to identify areas for improvement.
  • Encourage collaboration and knowledge-sharing among your sourcing and recruitment teams.
  • Stay informed about global talent acquisition trends and adjust your strategy accordingly.

By adopting a growth mindset and embracing continuous improvement, you can stay ahead of the competition and optimize your global talent acquisition efforts.

Conclusion

Optimizing your global talent acquisition and candidate sourcing requires a strategic approach, customized outreach, and a commitment to continuous improvement. By developing a robust sourcing strategy, understanding regional job markets, leveraging technology, and embracing inclusivity, you can attract and engage top talent from around the world. Remember to measure and analyze sourcing metrics, adapt to emerging trends, and build strong relationships with candidates to foster a positive candidate experience. With these strategies in place, you can optimize your candidate sourcing efforts and secure the best talent for your organization’s success.

Japan, known as the Land of the Rising Sun, has established itself as a global powerhouse in technology and innovation. With a rich tapestry of tradition and cutting-edge advancements, Japan’s tech ecosystem offers a world of possibilities for global companies seeking to tap into its remarkable talent pool. In this article, we will unravel the secrets of accessing Japan’s tech talent and explore what sets this nation apart in the global tech landscape.

Japan’s Tech Ecosystem: Tradition Meets Innovation

Japan’s tech scene is a unique blend of tradition and innovation. Renowned tech giants like Sony, Toyota, and Panasonic have a legacy of innovation spanning decades, shaping global tech trends. What sets Japan apart is its meticulous attention to detail ingrained in its culture, resulting in tech products known for their reliability and quality.

Moreover, Japan is at the forefront of emerging technologies such as robotics, artificial intelligence (AI), and the Internet of Things (IoT). The nation’s research institutions and startups are driving advancements with far-reaching implications. This vibrant tech ecosystem offers a treasure trove of talent waiting to be discovered.

Navigating the Japanese Work Culture: Attracting Tech Professionals

Understanding Japan’s work culture is key to attracting top tech talent. Japanese workplaces are known for their strict hierarchical structures, where respect for authority and seniority is deeply ingrained. Long-term job security and stability are highly valued by Japanese professionals, making opportunities for career growth within the organization a strong motivator.

Balancing work and personal life is a growing concern in Japan. Offering flexibility and valuing employees’ well-being can make your company stand out. Language can also be a barrier for non-Japanese candidates. Providing language support or emphasizing English proficiency in the recruitment process can broaden the talent pool.

Building a Diverse IT Team in Japan: Embracing Inclusion

Diversity and inclusion (D&I) are crucial in today’s tech landscape. Promoting cultural sensitivity and inclusion within your organization fosters cross-cultural communication and understanding. Ensuring diverse representation on hiring panels mitigates unconscious bias and promotes diversity.

Establishing support networks or employee resource groups creates a sense of community for underrepresented groups. Offering training programs on diversity, unconscious bias, and inclusion at all levels enables employees to embrace a diverse and inclusive work environment.

Real-world Success Stories: Global Companies Thriving in Japan

Several global companies have successfully navigated Japan’s tech landscape, setting examples for others to follow. Let’s draw inspiration from a few of these success stories:

  1. Google Japan: Google has embraced Japan’s tech talent and culture, working closely with local talent to develop products tailored to Japanese users.
  2. IBM Japan: IBM has a history of innovation in Japan, partnering with local universities and companies to advance cutting-edge technologies.
  3. Microsoft Japan: Microsoft’s commitment to Japan extends beyond business. They actively support STEM education initiatives to nurture future tech talent.

By learning from these companies’ experiences, global organizations can unlock the full potential of Japan’s remarkable tech talent.

Changing Landscape of Talent Acquisition in Japan

The talent acquisition landscape in Japan is undergoing significant changes, particularly in the STEM industries. While permanent employment has traditionally been the primary choice for employers and job seekers, there is a growing demand for contract workers, especially within STEM fields.

Contract employment offers a more agile way to hire and work, providing flexibility for both employers and job seekers. STEM organizations in Japan are becoming more agile, embracing project-based business models and seeking skilled talent through contract arrangements.

Skilled job seekers in Japan are also becoming more open to contract work. They see it as an opportunity to upskill themselves and reignite their careers. This shift in mindset presents new opportunities for global companies to tap into Japan’s talent pool.

The Gap in Job Expectations: Bridging the Divide

With fierce competition for skilled talent in Japan, there is an increasing gap in job expectations between STEM organizations and job seekers. Salary and benefits remain top priorities for job seekers, but flexible working arrangements have become a standard requirement.

STEM organizations must understand that offering flexible work options alone may no longer suffice to attract the best candidates. Companies that can make a positive impact on society and the environment are becoming increasingly popular. Skilled job seekers, especially the younger generation, value the impact they can make through their work.

Widen Your Search for Better Opportunities

The demand for skilled talent in Japan has made it challenging for STEM organizations to find candidates with the exact qualifications and experience needed. Traditional methods of talent acquisition must be rethought to address this issue.

STEM organizations should consider widening their search for talent across different industries. Exploring candidates from non-traditional backgrounds and re-strategizing their talent search can lead to successful hires for key roles.

Best Practices for Successful Talent Acquisition in Japan

To improve your organization’s ability to recruit successfully in Japan, consider implementing these best practices:

  1. Reference early: Understand candidates’ reputation in the marketplace through preliminary third-party sourcing to gain insights into their perception before they become candidates.
  2. Involve the local team: Ensure the involvement of local leaders in the recruiting process to align with the Japan market’s expectations and culture.
  3. Assess beyond English fluency: Look beyond English fluency and focus on candidates’ core capabilities, market knowledge, and examples of their performance in the local context.
  4. Articulate a value proposition: Demonstrate a strong and consistent commitment to the Japan market to counter the perception of MNCs as short-term profit-oriented.
  5. Identify and attract senior female talent strategically: Develop a long-term development plan for up-and-coming female professionals to prepare them for top leadership roles.
  6. Assess flexibility and cultural agility: Look for evidence of candidates’ flexibility and cultural agility through their experiences and outside interests, indicating their ability to adapt to new environments.
  7. Establish a smart onboarding process: Help newly hired Japanese leaders adjust to the global team and culture with a thoughtful and well-designed onboarding process.

By adopting these practices, MNCs can successfully identify and recruit high-performing leaders for the Japanese market.

Going “Glocal”: Combining Global Expertise with Local Insights

To acquire the best technology talent in the Japanese market, MNCs must understand the nuances of the talent market and combine the expertise of their global and local teams. Taking a broader look at talent sources and tailoring recruiting approaches to the unique Japanese market will enhance the chances of recruiting top leaders who can drive success in the business.

Now is the time to unlock the full potential of Japan’s tech excellence. By embracing the rich tech ecosystem, navigating the unique work culture, fostering diversity and inclusion, and implementing best practices in talent acquisition, global companies can access Japan’s incredible tech talent pool and thrive in this remarkable nation.

In the intricate tapestry of human interactions, two pillars stand tall: “connections” and “relationships.” Picture this: a puzzle of emotions, communication, and shared experiences that, when pieced together, form the masterpiece of our lives. But which holds the key to the kingdom of fulfillment?

The Spark of Connection: It’s that magnetic instant when eyes meet, words flow effortlessly, and souls recognize each other. This is the mighty “connection” we talk about. It’s the foundation, the bedrock of meaningful relationships. Imagine meeting someone and feeling that invisible thread that binds you—common interests, shared values, a harmonious wavelength. It’s the spark that ignites a potential journey, be it in friendship, romance, or collaboration. Connection is where it all begins.

Nurturing the Relationship: Let’s not stop at the spark. Relationships are the intricate gardens that grow from the seeds of connection. They’re not a one-time spark but an ongoing symphony of moments. Think about your closest friend, your partner, or your trusted colleague. These are all results of nurturing the initial connection. Relationships require tending, effort, and an investment of time and emotion. They’re the dynamic interplay of communication, shared joys, weathering storms together, and evolving side by side.

The Winning Formula: Now, here’s the gold nugget: connection and relationship are a dynamic duo. They feed off each other’s energy. A genuine connection is the magnetic force that draws people together, setting the stage for a potential relationship. But remember, the magic doesn’t stop there. A lasting relationship takes the connection and amplifies it through continuous effort and commitment.

Crafting Your Masterpiece: So, what’s more important? Neither, and both. They’re a synchronized dance, a harmonious melody. Picture a stunning painting where connection lays the foundation and relationship adds the intricate brushstrokes. If you’re looking to enrich your interactions, start with an authentic connection. But don’t halt the journey there. Channel your energy into building relationships that stand the test of time.

In Conclusion: Imagine a world where every connection blossoms into a fulfilling relationship. It’s not a utopian dream; it’s a reality you can shape. The next time you meet someone and feel that spark, remember, it’s not just a fleeting moment. It’s the potential for a beautiful relationship. And as you nurture relationships, you’re creating a canvas of memories that will stand strong against the sands of time.

In the grand tapestry of life, connection and relationship are the threads that weave through our stories, creating a narrative that’s rich, vibrant, and profoundly human.

Tokyo, June 6, 2023 – ZooKeep and Doublefin, the leader in headcount management solutions based out of San Jose, California are thrilled to announce their strategic partnership, aimed at modernizing how organizations plan and manage their talent. This collaboration will provide Japanese companies with unique access to a suite of innovative solutions built to supercharge their people operations.

The partnership between ZooKeep and Doublefin is a natural fit as effective headcount and people data management are tied directly to the day to day operations of internal talent teams. By combining Doublefin’s expertise in modern headcount planning and people operations workflows with ZooKeep’s deep talent acquisition platform, companies operating in Japan can finally expect improved efficiency and accuracy in managing their talent function while spending less time and money on redundant tasks.

The partnership announcement was met with enthusiasm by both teams.

“We are excited to introduce Doublefin’s solutions to our clients as we have witnessed firsthand the operational and financial impacts of poor headcount management on their operations,” said Casey Abel, CEO of ZooKeep. “By aligning internal stakeholders and creating a single source of truth, organizations can gain a clear picture of their progress against headcount plans and total spend vs. budget. Additionally, this solution enables unified data structures across multiple internal systems, reducing complexity and costs associated with data management.”

Warren Wang, Co-Founder & CEO of Doublefin, shared his vision for the collaboration, stating, “We are pleased to bring Doublefin to Japan and Asia with ZooKeep. ZooKeep’s extensive experience working with leading companies along with their deep expertise in Talent Acquisition validated the idea that key challenges in managing an organization’s most valued asset, people, knows no boundaries. We look forward to bringing our collective experience and platforms to help great companies in Japan and Asia thrive and grow intelligently.”

ZooKeep will begin rolling out Doublefin’s Headcount Management solution in Japan throughout 2023, initially to its existing customers and partners, followed by offering the solutions more broadly later in the year. Upon solidifying Doublefin’s market position in Japan, both companies intend to further expand their partnership through bundled solutions and integrations of both platforms.

About Doublefin

Doublefin is a collaborative headcount management and planning platform specifically built for People teams, Finance, and executives. Reimagined from the ground up, Doublefin Headcount enables organizations to leverage real-time insights, analytics, and intuitive management workflows to plan their headcount strategically. Doublefin’s founders bring decades of experience directly from their tenures as People Ops, Finance, and operational executives helping companies like Google, Spotify, and Atlassian scale. 

About ZooKeep

ZooKeep was founded in November 2021 by a team of serial entrepreneurs with more than four decades of combined Talent Acquisition experience in Japan and Asia. Together with their diverse team of engineers, on-demand experts and project managers they have set out to simplify and modernize talent operations in the region – taking their clients’ hiring from meh to yeah. The core of ZooKeep’s offering is their Talent Acquisition Platform which enables users to manage their talent acquisition process from start to finish, including candidate management, interviewing and talent marketing. The platform also provides access to on-demand experts to fill capability gaps as well as a variety of global SaaS partners for headcount management, scheduling automation, and employer of record solutions.

Japan / April 11, 2023 – HRTech Startup ZooKeep announced that they have added three new key members to their diverse Go-To-Market (GTM) team, including Steven Walker, a senior product professional who owned Groupon’s design strategy during the unicorn’s meteoric early rise to tech market prominence, overseeing design and various elements of product strategy leading to the startup’s $30 billion IPO in 2011.

ZooKeep has set out to empower companies in Japan and ASEAN markets to effectively and efficiently hire the people they need, by providing both innovative technology and customizable consulting solutions. All of the company’s offerings are grounded in global best practices while also being localized to meet the needs and requirements of companies operating in the region. This unique approach calls for a diverse team that not only understands the ins-and-outs of global hiring, but can also deeply empathize with the realities on the ground in each region. 

Aiming now for a quick expansion in Japan and ASEAN, after officially launching their Application Tracking System (ATS) in March, ZooKeep has added three key players to their GTM team further increasing the diversity of the startup led by CEO Casey Abel, a US-born entrepreneur with over a decade of recruitment experience in ASEAN and Japan. 

Steven Walker ZooKeep US hiring ATS

Steven Walker, Head of Product Marketing 

Steven Walker joined the team from the US in March as Global Head of Go-To-Market. The experienced product professional grew Groupon’s design and product teams from 1 to 40 members and drove the unicorn’s design strategy through a successful IPO. After that experience, he worked with a number of startups and venture capital funds to build products and services through his own consultancy Wouldwork. 

Satomi Suzuki ZooKeep 鈴木 Tokyo ATS hiring Japan

Satomi Suzuki, Commercial Operations Lead

Satomi Suzuki left one of Japan’s largest corporate training companies, Link Academy (Link and Motivation Group), to drive Commercial Operations for ZooKeep in February. With many years of experience in Sales and Customer Support across several industries such as corporate training & development and staffing solutions, she is uniquely positioned to support the development of customized solutions that help Japanese customers in their struggle to secure qualified talent in Japan and globally. Her deep background in corporate curriculum development makes her a perfect fit for leading ZooKeep’s educational efforts aimed at modernizing and training the region’s Talent Acquisition professionals.

Joanie ZooKeep ATS Japan

Joanie Ipili, Product Manager

Joanie Ipili is now Product Manager for ZooKeep’s Talent Acquisition Platform (ATS) after joining in March. After having led the development of multiple digital products in a variety of industries including medical and payments in ASEAN, she is joining the team to drive product management and support global go-to-market activities for ZooKeep’s talent platform.

On his feelings about adding these three members to ZooKeep, CEO Casey Abel said, “Further building out our core strength of diversity and cross-functional expertise, we are excited to be adding Steven, Satomi and Joanie to the team. I am convinced that they’ll be instrumental in achieving ZooKeep’s mission to drive fundamental change in growth management and recruiting operations in APAC and beyond. The unique mixture of SaaS expertise, global growth management and product development they bring will accelerate our platform’s development and go-to-market activities across the globe.”

About ZooKeep

ZooKeep was founded in November 2021 by a team of serial entrepreneurs with more than four decades of combined Talent Acquisition experience in Japan and Asia. Together with their diverse team of engineers, on-demand experts and project managers they have set out to simplify and modernize talent operations in the region – taking their clients’ hiring from meh to yeah. 

The core of ZooKeep’s offering is their Talent Acquisition Platform which enables users to manage their talent acquisition process from start to finish, including candidate management, interviewing and talent marketing. The platform also provides access to on-demand experts to fill capability gaps as well as a variety of global SaaS partners for headcount management, scheduling automation, and employer of record solutions.

Tokyo, Japan (February 1, 2023)  – Tokyo-headquartered HRtech startup ZooKeep K.K. (https://www.zookeep.com) announced today that it raised JPY 111,000,000 in December of last year. This Seed Round was oversubscribed, led by local VC firm Shizen Capital. More than 20 Angel Investors supported and two financial institutions in Japan provided additional debt funding.

ZooKeep provides companies in Japan and Asia with the tools they need to hire talent, effectively and efficiently. Their Talent Acquisition Platform is made for busy teams who’re looking to significantly improve their hiring outcomes and collaborate seamlessly across the talent acquisition process, while reducing cost and time spent along the way.

But that’s not all. From onboarding to talent retention, by integrating with a handpicked network of technology partners and on-demand specialists ZooKeep is there to help you address any acquisition challenge. 

“We’re very excited and proud of the result of this funding round,” comments Casey Abel, CEO of ZooKeep. “The support we’ve received from so many investors shows that they share the belief in the importance and urgency of our mission to help companies of all shapes and sizes in Japan and Asia tackle their hiring challenges.”

The platform has already been implemented by a variety of companies such as oVice, Aquila and Zaiko. Going forward ZooKeep is planning to expand their reach to other global markets as well.

Asia and especially Japan are known to be some of the most difficult markets in which to hire worldwide with more than 80% of employers stating that they’re struggling with finding talent due to severe labor and skill shortages. To solve those issues, companies heavily rely on external solution providers – a strategy that often drives up cost, keeping Talent Acquisition teams busy with irrelevant tasks and weakens internal capabilities. 

“After having worked in the recruitment industry for so many years in Asia, I wanted to take a different approach,” says Casey. “I’ve seen first hand how ill-equipped most Talent Acquisition teams are when it comes to hiring in this tough environment. They’re caught up in managing Excel sheets, inefficient vendors and unresponsive hiring managers. Or, they simply don’t have a Talent Acquisition team at all. Not a great start to compete for talent, especially on an extremely competitive global stage. ZooKeep cuts through the noise of the market and provides companies with exactly what they need to hire successfully.”

Mark Bivens, General Partner at Shizen Capital, commented: “We are thrilled to serve as lead investor for ZooKeep’s seed financing round. Human resources functions in Japan are poised for digital transformation. We are convinced that ZooKeep’s versatile software and domain expertise represent a compelling solution for the domestic market and that Japanese enterprise customers will be excited to adopt solutions like this.”

About ZooKeep

Zookeep was founded in November 2021 by a team of serial entrepreneurs with more than four decades of combined Talent Acquisition experience in Japan and Asia. Together with their diverse team of engineers, on-demand experts and project managers they have set out to simplify and modernize hiring in the region – taking their clients’ hiring from meh to yeah. 

The core of ZooKeep’s offering is their Talent Acquisition Platform which enables users to manage their talent acquisition process from start to finish, including candidate management, interviewing and talent marketing. The platform also provides access to on-demand experts to fill capability gaps as well as a variety of global SaaS partners for headcount management, scheduling automation, employer of record, market entry or payroll support.

About Shizen 

Capital Shizen Capital is a Tokyo-based venture capital firm created by former founders with successful startup exits. Shizen invests in early-stage Japanese startups across multiple domains, including notably: software for enterprises and healthcare organizations, climate and sustainability solutions, and generally speaking digital tools that improve the way we work, live, and learn. The firm also operates Japan’s largest Angel Zeisei Fund, which offers a tax deduction to domestic investors seeking diversified investment access to startups in Japan. 

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5 Recruiting Best Practices to Improve Your Brand Reputation

A critical factor in the success of your talent acquisition is your brand reputation. Becoming known as an employer of choice—one that is a pleasure to work with throughout the hiring process and beyond—takes time. But it doesn’t require as much work as you may think. If you start by building a strong foundation, you’ll reap much greater rewards from your employer branding strategy.

This might all sound like the same thing, but separating the internal, bedrock aspects from those which are more candidate facing—such as messaging, videos, and social media promotion—can help you build a foundation for ultimate success in hiring.

Before we dive in, let’s clarify what we mean by brand reputation. This is how your organization is perceived by those on the outside, be they customers or candidates. It’s the collective impression people have about your brand, and the opinions they form. Here we are concerned with the opinions of candidates which result from what others say as well as their own interactions with you.

Here are five best practices that can boost all aspects of your talent acquisition function.

  1. Streamline your process
  2. Increase transparency
  3. Reduce friction
  4. Keep visibility across your pipeline
  5. Nurture your network

Let’s take a closer look at each.

1. Streamline your process

The starting point is to take stock of your current collection of tools and processes to see what is and isn’t working. If you are like many hiring managers, you may be using a mix of tools and services that don’t complement one another and—in some cases—aren’t intended to be part of a hiring workflow. Moving to a system that was built from the ground up for talent acquisition, and which offers an intuitive, centralized home for all aspects of hiring, will allow you to greatly simplify the process and to implement the other steps.

2. Increase transparency

How well does your team communicate? Does everyone involved in the hiring process know the status of an applicant? Can they easily find and view the materials needed to provide a great experience for the candidate and to make a decision on whether or not they are the right fit? An applicant tracking system is a great way to bring everything together. Even better is a more holistic approach such as ZooKeep, which is what’s called a talent acquisition platform (TAP). As you gather information through interviews, a TAP allows you to funnel it into a pipeline that is accessible to the whole team. That transparency not only benefits the internal process, it also allows you to have clearer, more accurate interaction with the candidate—and that goes a long way toward building a great brand reputation.

3. Reduce friction

This ties well into the communication boost that comes with increased transparency. Of course, replacing a collection of tools and services with a cohesive, tailor-made solution will reduce friction in the workflow, but an added benefit is that the candidate will experience less friction themselves. There’s a lot of talk these days about the candidate journey—and for good reason. How you interact with talent during the interview process can make a huge difference in your ability to find the best people. But more than that, if there is friction in that interaction, you can be sure that they will tell others. Word of mouth is powerful, and negative experiences can quickly damage your brand reputation. So make sure that the foundation of your talent acquisition function supports smooth communication.

4. Keep visibility across your pipeline

Another benefit of storing all materials and information related to a candidate in a central location is that it is easier to get a clear view of your talent acquisition landscape. Certainly, you want to be able to see current candidates and where they are in the process. But your pipeline is not limited to the here and now; it stretches into the past and the future. You may have interviewed someone two years ago who wasn’t the right fit for the position that was open then, but is the ideal candidate for the one you need to fill now. Do you remember them? Have you kept that relationship alive? Can you easily share the details with your team and reach out to the candidate again? Having visibility across your entire pipeline is essential to maintaining and taking advantage of a great brand reputation.

5. Nurture your network

We asked if you’ve kept the relationship with past candidates alive. Why? You get to know talent during the hiring process, but not everyone becomes part of your team. They do become a branch in your network, however, and it’s far more time and cost effective to dip into those connections when you need to fill a key role. These talents remain part of your pipeline and, because you’ve provided a great experience during their candidate journey, they can serve as ambassadors for your brand. They may connect you with the perfect candidate whom you might not otherwise find. Or, they themselves may be ready to make a move this time.

Take the Next Step

Certainly, these are not the only things you must do to build and maintain a strong brand reputation, but they are firm pillars that will support all your talent acquisition efforts and ensure success in building talented teams.

If you’re interested in seeing firsthand how a TAP can make a difference in your hiring process and brand reputation, the ZooKeep team is there to help you anytime—not just with software, but with services and solutions that can be tailored to your specific needs. And if you’d like to go a step farther with crafting your brand reputation, consider what a partner such as engine10—a team of marketers, designers, strategists, and recruiters—can do for you. Their belief in the transformative power of strategic talent advisory and employer branding can make a huge difference in today’s highly competitive market.

See for yourself what an advantage an ATS can give your organization, and how little it costs. Book a free demo today at: https://www.zookeep.com

How to Strengthen Your Employer Brand to attract candidates

There is a common belief that, in today’s market, there is not enough talent to go around. The people you are seeking to make your visions reality simply aren’t out there. While it is true that there is a shortage of qualified candidates in select fields, the problem overall isn’t a lack of options but rather the ability to effectively connect with candidates—especially those who are passive job seekers.

Two key challenges to overcoming this are:

  • Crafting a strong employer brand
  • Conveying that brand

Both require a human touch, but there are tools that can help.

Strengthen Your Employer Brand

The first task is to craft a strong employer brand that is appealing to the candidates whom you have chosen to target. Building your brand is a hands-on process that requires analytics and creativity. Technology can help you identify areas of weakness, but the power of people is paramount here.

Attracting top talent in a competitive, candidate-driven market is difficult. If your employer brand is not compelling, you’re at a disadvantage before you even start.

You may feel that your brand is already strong and that candidates would jump at the opportunity to work for you. But the only way to know if that is true is to objectively assess the current view of those inside and outside the company. You can either have your internal human resources team undertake this task or, for perhaps better results, work with a branding agency, such as engin10. An outside view can often uncover things you cannot (or do not want) to see.

In our three-part series “5 Steps to a Winning Employer Branding Strategy”, we outline how to work through that process, from the initial audit of your existing brand through to creating the collateral that you’ll use to convey the refined brand to candidates. We also offer five additional steps for strengthening your strategy.

Once you have audited your brand and identified areas that need improvement, you can create a range of deliverables—from text-based content to engaging videos—and target the channels which appeal most to the talent you want to reach.

Convey Your Employer Brand

Once you have your brand and employee value proposition (EVP) set, the next step is to share it with the right people at the right time in the right place. This is where technology can support your strategy by allowing you to target communications for maximum effectiveness. It is important to remember, however, that simply scheduling tweets on Twitter or ads on LinkedIn won’t get you very far if those efforts are not supported by sound data. Clarity into your hiring pipeline and a clear profile of the ideal candidate are essential to making the most of your recruitment marketing.

A well-designed, streamlined talent acquisition platform (TAP) can be of great assistance by providing intuitive metrics that give you only the information you need, when you need it. In other words, the centralized system surfaces the most pertinent data so that you can make better-informed decisions. Once you have a clear profile of the ideal candidate, you can begin to sharpen your messaging to best convey your EVP. For advice on how to create that experience, see “TAP into Elite Talent through Recruitment Marketing.

Craft the Candidate Experience

So, you’ve put your brand out there and applications are coming in. Great! But what comes next? It can be easy to become so focused on the process of reaching candidates that we forget about the importance of the next steps.

In today’s market, the candidate experience can make or break your hiring pipeline. Once someone acts on your call to action and begins researching your company, you are, in a sense, the interviewee.

Think of each step that a candidate must pass through when applying to your company as a chance to show them how good the experience of working with you will be. Make sure that you shine at every turn and that the candidate experience is positive from the start. Particularly for high-level candidates whom you are targeting to fill top positions, seeing that you value their time and are willing to work with them to find a win–win arrangement can be the difference that leads to success.

To lower barriers and deliver a great experience, be sure that you:

  • Streamline your application and process
  • Make everything mobile friendly
  • Maintain regular contact with candidates
  • Communicate clearly and be flexible

Top talent, already employed and not actively looking to change jobs, will have little tolerance for a cumbersome process.

By combining creativity, branding insight, and technology, you can create long-term, sustainable recruitment strategies that strengthen your talent pipeline and allow you to continually engage passive job seekers. It all starts with a strong foundation on which is built an engaging brand, supported by a holistic perspective on engagement with prospective candidates.

See for yourself what an advantage an ATS can give your organization, and how little it costs. Book a free demo today at: https://www.zookeep.com

4 Best Practices for Thriving in the Global Talent Market

Regardless of whether your services are focused on the local market or are offered around the world, it makes sense to hire globally because you can select talent based entirely on skill and fit rather than location.

Tapping into the global talent pool and building remote-first cultures allows companies to assemble stronger teams, avoid brain drain, and reduce the environmental impact of their operations.

More and more candidates are also looking globally now that the coronavirus pandemic has disrupted the traditional office-based working model. With remote work becoming the norm, people have begun to reconsider work–life balance and what is important to them. It was a trend in motion before Covid-19, but the crisis has solidified the change. According to research and consulting firm Global Workplace Analytics, 80 percent of employees want to continue working from home at least some of the time beyond the pandemic.

Better Work, Better Life

Working from home, many have discovered, offers benefits beyond the obvious, such as eliminating time-consuming and tiring commutes. It also allows us to become more connected to family and community. For example, situations arise all the time in which someone needs help, and providing that assistance doesn’t take long. When we are near family and neighbors, we can often lend a hand when it is needed without disrupting our schedule. But if we are always at a desk in a distant office, those chances slip by. Having tasted a new style of working and living, many don’t want to go back to
the old ways.

And companies are taking notice. In Jobvite’s 2021 Recruiter Nation Report, 60 percent of recruiters surveyed said that they believe organizations will lose employees if they do not transition to a hybrid, fully remote, or remote-first culture, while 57 percent believe that a lack of work-from-home policies makes it harder to attract potential candidates. This is the reality of 2022, so employers must adapt.

The good news is that this cultural change brings with it great benefits for business. Shedding the requirement that everyone gather at the company office five days a week is like pulling open the curtain on a rich landscape of talent that was previously out of reach.

Create the Experience

This is where an element of the process called inbound recruiting comes into play. What’s that, you may ask? Inbound recruiting is the building of relationships through content designed to attract, engage, and hire the talent you seek.

Communicating an attractive employee value proposition throughout your recruitment process—and doing so in the right way at the right time and at the right place—is critical to attracting high-caliber talent and nurturing the talent already on your team.

The content you develop can take many forms and should provide flexibility in distribution. Written material is important, but multimedia content is a must in today’s world. Video, in particular, is one of the best ways to engage talent. Whether it is a short clip shared through TikTok or an extended look at a topic that creates a bridge between your brand and a potential candidate, video is one of the most effective ways to convey your brand and employee value proposition.

If you are like many small and medium-sized businesses (SMBs), you may not have a team of video producers, writers, and designers in house, and producing this content may seem difficult. In that case, working together with an employer branding agency is a great way to craft and package your message effectively and efficiently.

Best Practices for Remote Success

Remote teams often work together more effectively and productively than those based in an office. This is because engagement must be greater and, thanks to technologies that facilitate collaborative workflows, the playing field for input and contribution is more level. And with each person needing to take on more of a leadership role to manage their own work, there’s an opportunity to level up skills and develop leaders within the organization.

As you look to bring in talent from around the country or the world, here are four best practices that should be part
of your plan.

1. Provide opportunity, balance, and trust

Remote teams comprising global talent do present challenges not found in the traditional office space. When a person can work anywhere from anywhere, additional conditions must be taken into account. This includes considering working hours and time zones, as well as being open to flexibility that has long been shunned in many offices.

At this point in the pandemic, most managers have learned to let go of the mindset that having employees sit at desks where they can be seen equals productivity. And employees have grown accustomed to managing their own work and role on the team in a more independent environment.

This is all good news for tapping into the global talent pool, as the shift in thinking needed to take that step is well underway. One way to complete the transition is to move to a results-driven model, if you aren’t already using one. Trust is paramount in this new working world. When your team knows you trust them to get the job done—no matter where they are—they’ll perform at greater levels.

2. Build a strong company culture

Being on the same page is an obvious key to success in any group endeavor, but the extent to which it matters in business is sometimes underestimated. Whether you’re searching for talent locally or globally, establishing a corporate branding strategy is an important early step in the process. By clearly defining and communicating your company culture, you can more easily identify and attract top talent that aligns with your goals. We’ve shared advice on doing just this in our three-part series “5 Steps to a Winning Employer Branding Strategy.”

Maintaining that culture is very important in the world of remote work. Hiring globally brings greater diversity, but with that comes a wider variety of working and communication styles, cultural backgrounds, and social norms. Coupled with the lack of face-to-face interaction, these differences can lead to miscommunications and reduced efficiency. A cohesive environment—even when virtual—helps you get everyone on the same page through a shared identity, mission, process, and set of expectations.

3. Create a system that works for everyone

Returning to the need for trust, establishing a virtual system in which all team members are comfortable working with one another—and can do so efficiently and effectively—is the foundation for successful hiring and team-building globally. Trust grows naturally in face-to-face office settings, but requires more nurturing when the group is scattered and interaction happens online.

There are many tools that can facilitate this, ranging from dedicated systems designed for broad project management, like Basecamp or Trello, to those focused on specific functions, such as a talent acquisition platform for hiring, of which ZooKeep is an example.

Whatever you choose, you’ll need buy-in from everyone to make the process work. Beyond the technology, clear and consistent rules and structures must be in place to bring the team together. How are the tools used? When are they used? When will meetings be held and what will be covered? Think of these as part of building the foundation and structure of a virtual space that will serve the same function as a physical office.

4. Tailor your offer to the local culture

One more thing to consider when hiring globally is that the offer you make will need to be tailored to the location where the candidate lives. If the salary and benefits are not attractive when weighed against local options, it will be difficult to attract talent even with the benefits of remote work.

And don’t overlook the appeal of stability. It’s common to view remote workers as contractors rather than employees, but the message that sends can create obstacles to building a cohesive team and may cause anxiety over job security.

For greater success when sourcing talent globally, both before and after the hire, tailor your offer to the local culture.

Grow and Thrive in a New Talent Market

For a variety of reasons, it may be easier or more difficult for a given organization to adapt to the changes that have swept the business world. But one thing that has become clear is that there is no going back to the pre-pandemic world. What workers expect from employers has changed, and companies must change as well to succeed in the new normal. Those who insist on returning to an office-only culture will find themselves sinking as talent leaves for greener pastures. But those who build strong cultures around hybrid and remote-first workflows, and assemble teams of the best talent from around the world, will rise to the top.

See for yourself what an advantage an ATS can give your organization, and how little it costs. Book a free demo today at: https://www.zookeep.com

TAP into Elite Talent through Recruitment Marketing

Some of the most sought-after talent requires a bit of extra work to secure. That’s because those individuals may not be actively looking for a job. If you want to add their skills to your team, you’re going to have to do some recruitment marketing. To get their attention, you need to make your company so enticing that they want to apply even if they’re happy where they are.

In a sense, hiring managers need to view candidates in today’s market as customers. While a company may believe that everyone wants to work for them, this is not true.

According to research conducted by LinkedIn, just 12 percent of people actively look for jobs. So, if you are waiting for the perfect candidate to knock on your door, you may be waiting a long time. To win the war for talent, you must be proactive. Connecting with your target audience is critical to the success of any recruitment strategy.

Imagine a world where the best talent considers you their employer of choice. With effective recruitment marketing, this can be a reality.

Success, however, requires an ability to analyze the effectiveness of your employer branding strategy and understand the things that connect with your target candidates. To do this most effectively, it is important to have a centralized location for data collection, analysis, and discussion. A streamlined talent acquisition platform (TAP) is the ideal solution for this. Not only does it bring all these pieces together, but it also positions you for success once you’ve made connections with candidates and the hiring process begins.

Candidate Journey

Perhaps looking at the situation from the candidate’s perspective will shed light on the experience you must create as a recruiter.

The six stages of the candidate journey are:

  • Awareness
  • Consideration
  • Interest
  • Application
  • Selection
  • Hiring

All of these intersect with your employer brand, so if you don’t have a sound strategy in place, you’ll need to go through that process before embarking on a recruitment marketing campaign. Working with an employer branding agency is a great way to build a strong plan that will put you ahead of the competition.

 

The last three stages—application, selection, and hiring—can be seen as part of the traditional recruitment process. The first three, however, fall under the recruitment marketing umbrella. A passive candidate must first become aware of the opportunities at your company. They will then consider whether a move can advance their career goals. If it does, then your recruitment marketing strategy must nurture that growing interest in your brand.

Create the Experience

This is where an element of the process called inbound recruiting comes into play. What’s that, you may ask? Inbound recruiting is the building of relationships through content designed to attract, engage, and hire the talent you seek.

Communicating an attractive employee value proposition throughout your recruitment process—and doing so in the right way at the right time and at the right place—is critical to attracting high-caliber talent and nurturing the talent already on your team.

The content you develop can take many forms and should provide flexibility in distribution. Written material is important, but multimedia content is a must in today’s world. Video, in particular, is one of the best ways to engage talent. Whether it is a short clip shared through TikTok or an extended look at a topic that creates a bridge between your brand and a potential candidate, video is one of the most effective ways to convey your brand and employee value proposition.

If you are like many small and medium-sized businesses (SMBs), you may not have a team of video producers, writers, and designers in house, and producing this content may seem difficult. In that case, working together with an employer branding agency is a great way to craft and package your message effectively and efficiently.

TAP into Relationships

Once your content is out there and bridges start to take shape, it’s time to begin managing the experience through the interest and application stages.

We’ve talked here about the basics of recruitment marketing and how important it is to communicate and build connections with top talent. But regardless of how good your marketing is, you’ll likely lose out if you don’t act quickly on the connections you make. Candidates in today’s market are willing to wait only about two weeks before moving on.

Nurturing interest and moving candidates into and through the hiring funnel will be much easier with a TAP powering your recruitment process. Instead of the haphazard, opaque approach of email and spreadsheets—which have long been the tools of choice for many SMBs—a TAP allows all stakeholders to be involved throughout the journey, with clear metrics, insights, and communication channels at their fingertips.

By following recruiting best practices, creating a strong arsenal of content, and deftly guiding the candidate experience, you can attract elite talent.

See for yourself what an advantage an ATS can give your organization, and how little it costs. Book a free demo today at: https://www.zookeep.com

How Digital Transformation Can Increase Your Hiring Efficiency

If you do business in Japan, the phrase “digital transformation” is no doubt buzzing around you. It may sound like an umbrella term that is too broad to convey clear benefits, and what the shift means for companies and individuals depends on industry and job roles. For human resources (HR), digital transformation will significantly streamline the work of recruiters and drastically boost efficacy and productivity.

The good news is that the perfect tech solution for HR digitalization—an applicant tracking system (ATS)—is available now, and the transition is easy.

An ATS is designed specifically to assist recruiters. Think of it as a project management system, such as Asana or Basecamp, or a customer relationship management system, such as Salesforce, but with a tool kit focused on the hiring process, supercharged with technologies such as artificial intelligence (AI).

With an ATS, you can simplify your workflow, boost productivity, employ and test new strategies, improve accessibility to the best talent, and easily track metrics to reduce time to hire and deliver a better candidate experience.

Be More Productive

Recruiters must handle an array of tasks throughout the day. Crafting and distributing engaging job posts, reviewing applications, and scheduling interviews are all important parts of the hiring process that can take significant time. According to The State of Workflow Automation Report, published by workplace productivity and digitization company Formstack, four in 10 organizations—ranging from small and medium-sized businesses to large corporations—still use manual tools, such as Excel spreadsheets and email. This is an inefficient way to work, and managers reported that administrative tasks take them an average of eight hours per week. One quarter said they spend a whopping four hours per day on such tasks.

With the ultimate goal for recruiters being interaction with candidates to identify the right talent to grow the business, finding ways to automate or streamline the hiring process—to become more productive—is a must.

One time-consuming task that can have serious consequences if not handled efficiently is scheduling interviews. If doing so requires a series of manual steps, using multiple pieces of software, not only do you fall into a time-sink, you may also lose the perfect hire. Some 60 percent of recruiters report that they lose candidates on a regular basis because they are unable to schedule an interview quickly enough. An ATS can help you avoid this scenario. Because all the candidate’s information is at your fingertips in this central repository, you can manage all interview scheduling within the ATS. This includes cancellations and rescheduling.

Other routine tasks can be sped up as well through the use of automation or quick actions.

Make Metrics Work for You

Knowing that there are inefficiencies in your hiring process and fixing those speed bumps are two different things. Formulating a new strategy can be difficult if you do not have a clear view into what is holding things up. First, you need metrics. Then, you need a way to extract insight from the data. And doing so must be easy.

This is another area in which an ATS can help. Unlike some systems that attempt to meet all needs for everyone, a well-designed, streamlined ATS can provide intuitive metrics that give you only the numbers you need, where you need them. In other words, the system surfaces the most pertinent data so that you can make better-informed decisions.

With that information in hand, you can more effectively formulate strategies that create a free flow of candidates through your hiring pipeline. You can even A/B test approaches to search and screening to see which works best for a given position. Develop a series of game-based assessments or conduct video interviews and record the results in the ATS. Then easily compare and contrast the efficacy of each using AI, filtering, side-by-side views, and other tools. This is something that is not possible with a mishmash of spreadsheets, emails, folders of PDFs, and scattered notes.

Create a Better Experience for Everyone

These are just a few ways in which an ATS can reduce costs and boost productivity for your HR team. And getting started is far easier than you may think. Digital transformation sounds like a big process, but with a tool built by hiring professionals for hiring professionals, it’s really just a matter of taking a step into a world made more efficient by those who have already experienced and solved the same pain points.

See for yourself what an advantage an ATS can give your organization, and how little it costs. Book a free demo today at: https://www.zookeep.com

Talent Acquisition Team

Using an ATS to Create a Better Candidate Journey

From a company perspective, it is easy to fall into the trap of viewing the hiring process only through the lens of your own needs. But the relationship among team members that will lead to greater innovation, productivity, and business success needs to begin even before someone joins the company. How you interact with talent during the interview process can make a huge difference in your ability to find the best people. Take too long, and you may miss the perfect hire.

The State of Hiring Experience 2021, a survey of 1,142 hiring leaders published in March 2021 by HireVue, found that technology is making a difference in time to hire and the ability to better engage with candidates. Sixty-three percent of respondents were SMBs.

One out of four human resource (HR) professionals said that a long lead time results in candidates losing interest in the position. They may be unavailable once you decide to make an offer, or they may withdraw their name altogether. This makes it difficult to find top talent—something that must be avoided in Japan, where the shrinking workforce continues to make the country a candidate’s market.

So, time to hire matters, and it goes hand in hand with recruitment efficiency. An applicant tracking system (ATS) is one of the most powerful ways to streamline the candidate journey and produce better results. It is also one of the most cost-efficient.

Take Control

Managing the pipeline of talent is one of the most important things a company can do, yet it is a task often overlooked—especially by SMBs. That’s not because those in charge of hiring don’t care, they just may not have the right tool for the job. It’s easy to view Excel spreadsheets, email, and Zoho solutions as sufficient for tracking the hiring process, but they were not designed for human resources. A makeshift system that uses one or more of these solutions can lead to an inefficient process that results in lost talent.

Unless you take control of the process, improving recruitment efficiency will be difficult. An ATS such as ZooKeep centralizes the collection, sharing, and analysis of candidate information, making it easy to get everyone on the same page. According to Gartner, 78 percent of companies that use an ATS say that the HR tech makes candidate attraction easier.

The result? Response time goes down, scheduling becomes easier, and post-interview discussion among the hiring team goes more smoothly. You can pick the right candidates to interview and move them through the process quickly, in a way that gives you an advantage in the fierce competition for talent and leaves them feeling valued and delighted by the experience with your company.

Choose the Right ATS

Even if you see the benefits of an ATS, you may feel that implementing one will be a massive undertaking, requiring a lot of time and money. Maybe you’ve worked with systems designed for other areas of the business, such as customer relationship management, project management, or sales. And perhaps the experience has been a bit overwhelming. That’s understandable. Some of the best-known platforms share a common trait: they are overengineered.

Many also have been designed by people who don’t actually use the systems, leading to a frustrating experience for the end user. This can be especially true of HR solutions, which tend to be aimed at large companies and packed with features not needed by SMBs.

One of the strengths of ZooKeep is that it was built by hiring professionals for hiring professionals. The team behind ZooKeep knows firsthand the challenges SMBs face in their hiring process and how to solve them. And not just in general, but in Japan.

An ATS is a holistic remedy for the hiring headache, removing the pain points for both HR and the candidate. ZooKeep makes that analgesic even more effective by targeting the exact needs of your business.

See for yourself how a streamlined ATS can give you an advantage by delivering the best candidate journey for surprisingly little cost. Book a free demo today at: https://www.zookeep.com.